First, Agora Report is now Calmmerce. New look. New name.

Back to subscriptions. On the heels of covering the state of subscriptions in 2026, I dug up two resources. One is the activation sequence above.

The second breaks down a successful subscription offering into these three stages:

Incentives, habit building, consumption frequency. These are a few details that can make or break a subscription program.

Check out the full guide here.